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Leading non-profit healthcare provider

By engaging patients where they searched for answers to their healthcare needs, we increased health education and boosted new patient growth all while efficiently maximizing marketing spend.

Growth through optimized search and social for HRA

A leading nonprofit healthcare provider on the East Coast was experiencing success with the Unlock Heart Health Risk Assessment (HRA) but recognized the need for a more efficient strategy to elevate the number of completed assessments.

To enhance patient engagement, the health system tapped into Unlock’s long-standing experience promoting HRAs through performance marketing via search and social.

Converting prospective patients into office visits

Intent-based SEM and refined demographic targeting on Google and Facebook led to increased HRA participation, completion, and service line growth.

Our Results

5,581

HRA completions

71%

completion rate

$23.12

average cost per acquisition

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