Author: Unlock Health
As medical advice trends on TikTok, healthcare brands must adapt
Unlock Health highlights the rise of medical advice on TikTok and urges healthcare brands to adapt. By creating engaging, accurate, and relatable content, brands can counter misinformation, connect with younger...
Information + Intelligence + Insight = Impact
Unlock Health emphasizes transforming information into intelligence, insight, and impact in healthcare marketing. By leveraging data analytics, organizations can uncover actionable insights to guide strategies, improve patient engagement, and drive...
Unlock Health helps Nebraska Medicine boost employee engagement & talent retention with “Together. Extraordinary.” campaign
Unlock Health partnered with Nebraska Medicine on the "Together Extraordinary" campaign, boosting employee engagement and talent retention. The campaign celebrated staff contributions, fostering connection and pride. This initiative highlighted the...
What healthcare marketing misses about veterans
Unlock Health emphasizes understanding veterans' unique experiences and needs in healthcare marketing. By addressing barriers, using respectful language, and tailoring messaging, brands can build trust and improve engagement with this...
3 ways your health system can benefit from AI marketing
Unlock Health highlights three ways AI marketing benefits health systems: personalized patient engagement, data-driven decision-making, and improved operational efficiency. AI tools optimize campaigns, enhance targeting, and deliver better patient experiences....
Why healthcare brands need to talk about menopause, period
Unlock Health urges healthcare brands to address menopause openly, breaking stigma and meeting the needs of this underserved audience. By providing education, support, and tailored resources, brands can build trust,...
How healthcare brands can connect with Hispanic consumers
Unlock Health highlights strategies for connecting with Hispanic consumers, emphasizing cultural sensitivity, bilingual communication, and community engagement. Tailored messaging fosters trust and meaningful relationships.
Why storytelling works in healthcare recruitment & how to use it
Unlock Health emphasizes storytelling's power in healthcare recruitment to connect emotionally, humanize roles, and attract top talent. Sharing authentic narratives showcases organizational culture and mission, resonating with candidates. By aligning...
How to tactfully use emotion in behavioral health marketing
Unlock Health advises using emotion tactfully in behavioral health marketing to foster trust and connection. By emphasizing empathy, sharing authentic stories, and offering hope, marketers can resonate with audiences while...