Emory Healthcare
Elevating awareness of academic medicine
Positioning Emory as the smarter health choice
Positioning Emory Healthcare as the smarter health choice Emory Healthcare, Georgia’s most comprehensive health system, is considered the go-to place for serious conditions. But people didn’t understand the benefits of choosing academic medicine for all their health needs, including the simple ones. With insights from our proprietary ConsumerCompass® research, Unlock Health developed a strong campaign centered on a new brand platform: Emory Healthcare is the smart choice. Since the launch, results have been Emory Healthcare has made huge strides in preference for non-serious conditions and has driven volume to all key service lines including primary care.
- Creative
- Digital media
- Traditional media
- Video
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