Positioning Emory as the smarter health choice
Emory Healthcare, Georgia’s most comprehensive health system, is considered the go-to place for serious conditions. But people didn’t understand the benefits of choosing academic medicine for all their health needs, including the simple ones.
With insights from our proprietary ConsumerCompass® research, Unlock Health developed a strong campaign centered on a new brand platform: Emory Healthcare is the smart choice. Since the launch, results have been Emory Healthcare has made huge strides in preference for non-serious conditions and has driven volume to all key service lines including primary care.
