Background for Franciscan Missionaries of Our Lady Health System

Franciscan Missionaries of Our Lady Health System

Activating patients for Heart Month success

A bold, humorous heart health campaign reached 3.24M people, driving 820 HRA completions and 393 heart screenings.
Targeting gatekeepers and high-risk groups post-COVID, we achieved a 97% goal surplus and reengaged patients with impactful outreach.

Reengaging FMOLHS patients post-COVID

Like most healthcare systems, Franciscan Missionaries of Our Lady Health System (FMOLHS) was looking to get patients back into its facilities after COVID-19, especially with a larger-than-ever cardiovascular patient pool due to the biological and lifestyle impacts of COVID-19.

  • Creative
  • Digital media
  • HRA
  • Strategy
  • Traditional media

Bold campaign driving heart health awareness

Our research revealed the need to capture attention and influence gatekeepers to prioritize heart health. A bold, humorous campaign emphasized that “ignorance isn’t bliss,” with messaging like, “Ignore mom’s bling, don’t ignore her heart,” resonating strongly with the audience.

Addressing barriers to care

Shifting focus from typical cardiovascular audiences, we targeted three groups: those delaying care, patients with heart disease post-COVID-19, and gatekeepers like women who make family healthcare decisions. This strategy addressed diverse barriers to care effectively.

Educating patients

Using health risk assessments (HRAs), we educated high-risk patients and encouraged screenings. An integrated campaign leveraging traditional and digital media, ICD-10 codes, and prescription data ensured targeted, impactful outreach to at-risk populations.

Our results

97%
margin by which we surpassed FMOLHS’s goal
3.24M
people reached
820
HRA completions
393
scheduled heart screenings

Inspired by this work?

Your growth story starts here. Unlock Health transforms patient connections into measurable business success. Let’s create the next success story together.

Contact us

Explore more case studies

Nebraska Medicine

Branding | Creative | Digital Media | Recruitment | Strategy | Traditional Media

Nebraska Medicine, a regional health network with over 9,000 employees, faced declining engagement and rising staff vacancies, signaling ongoing recruitment and retention challenges post-COVID-19…

Virtua Health

Branding | Creative | Digital Media | Strategy | Traditional Media

Virtua Health and Lourdes Health System united to form a new brand, combining Virtua's primary and maternity care leadership with Lourdes' expertise in high-acuity services like cardiac surgery…

Chicago Department of Public Health

Content | Creative | Digital Media | Strategy | Traditional Media | Video | Website

The Chicago Department of Public Health needed more inner-city teens to get screened and treated for STIs…not an easy task. Unlock Health's bold, street-smart, multi-award-winning "Save Yours"…

Emory Healthcare

Creative | Digital Media | Traditional Media

Emory Healthcare, Georgia’s most comprehensive health system, is considered the go-to place for serious conditions. But people didn’t understand the benefits of choosing academic medicine for all their health needs, including the simple ones…

Large-market hospital system

Digital experience | Digital Media | HRA | Marketing ROI & attribution

A large-market health system wanted to connect with more patients at high risk of developing cardiovascular disease and encourage them to see a cardiologist…

Froedtert & the Medical College of Wisconsin

Creative | Digital Media | Strategy | Traditional Media

Froedtert Health sought a fresh campaign to replace its successful "Humanly Possible" branding. Unlock Health began with strategic analysis, interviewing stakeholders to align messaging with…