Addressing competition in senior living marketing
A well-established senior living community brand in Texas was experiencing increased local competition. After engaging a legacy agency with a large consolidated digital presence, the community’s marketing team became frustrated by a series of problems the agency couldn’t solve. The community engaged Unlock for our proven track record of lead generation performance and tasked us with driving move-in opportunities.
Revamping digital strategy for lead generation
Our holistic digital marketing team uncovered weaknesses and holes in the community’s existing website and digital strategy that were the root cause of the under-performing campaigns. Within weeks we deployed enterprise WordPress website builds with SEO best practices in place.
Moving quickly to address the poor campaign performance, we assumed management of SEO and PPC campaigns, minimizing downtime and waste. We deployed multiple email and lead-nurturing efforts along unique, new resident journeys with improved, layered messaging to allow Google’s interface to prioritize the most valuable interactions.
Driving results and award-winning excellence
With these tandem efforts in place, the community began to see a marked and steady increase in website traffic and phone call volumes, delivering their sales teams opportunities within a few weeks.
- Vega Digital Awards, Website & Mobile Sites – Health Care Services, Platinum
- Hermes Creative Awards, Electronic Media / Social Media / Interactive Media | Website Overall, Gold
- Communicator Awards, General-Professional Services, Excellence