Leading non-profit healthcare provider
Growth through optimized search and social for HRA
A leading nonprofit healthcare provider on the East Coast was experiencing success with the Unlock Heart Health Risk Assessment (HRA) but recognized the need for a more efficient strategy to elevate the number of completed assessments.
To enhance patient engagement, the health system tapped into Unlock’s long-standing experience promoting HRAs through performance marketing via search and social.
Converting prospective patients into office visits
Intent-based SEM and refined demographic targeting on Google and Facebook led to increased HRA participation, completion, and service line growth.
- 5,581
- HRA completions
- 71%
- completion rate
- $23.12
- average cost per aquisition
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