Growth through optimized search and social for HRA
A leading nonprofit healthcare provider on the East Coast was experiencing success with the Unlock Heart Health Risk Assessment (HRA) but recognized the need for a more efficient strategy to elevate the number of completed assessments.
To enhance patient engagement, the health system tapped into Unlock’s long-standing experience promoting HRAs through performance marketing via search and social.
Converting prospective patients into office visits
Intent-based SEM and refined demographic targeting on Google and Facebook led to increased HRA participation, completion, and service line growth.
Our Results
5,581
HRA completions
71%
completion rate
$23.12
average cost per acquisition