Mastering local SEO for a regional healthcare system
Boosting organic search to increase rankings and conversions
A comprehensive healthcare system covering Southeast Texas, wasn’t easy to find if consumers didn’t include their name in the search. As a result, conversion rates from organic search were lower than desired. The system wanted to use their content strategy and Google listings to drive conversions from searches. Their goal was to achieve enough SEO to rank in Google’s Local 3-pack as a top business in the area.
Our solution
About 75% of patients search for healthcare providers online. And those who do are nearly five times more likely to convert. Unlock and the client worked together to streamline processes that allowed for multiple simultaneous updates.
Google has been transforming itself from a search engine into a “search and answer” platform, giving content more power. Together, we optimized the content strategy against Google algorithms to drive conversions
- 572K+
- average monthly page views
- 132%
- increase in organic traffic
- 65%
- increase in search conversions from Local 3-pack
- 76%
- increase in page one keyword ranking
Inspired by this work?
Your growth story starts here. Unlock Health transforms patient connections into measurable business success. Let’s create the next success story together.
Explore more case studies
To enhance patient engagement, the health system tapped into Unlock’s long-standing experience promoting HRAs through performance marketing via search and social.
Faced with pending retirements and other staffing concerns, our client, an Indiana-based health system was looking for a way to generate more employment applications and awareness.
Emory Healthcare, Georgia’s most comprehensive health system, is considered the go-to place for serious conditions. But people didn’t understand the benefits of choosing academic medicine for all their health needs, including the simple ones…
A 16-hospital system in the Southwestern U.S. wanted to increase encounters in its cardiology service line. Previous marketing efforts had provided some results, but the organization needed to optimize.
A 16-hospital system in the Southwestern U.S. wanted to increase encounters in its cardiology service line. Previous marketing efforts had provided some results, but the organization needed to optimize.