Boosting organic search to increase rankings and conversions
A comprehensive healthcare system covering Southeast Texas, wasn’t easy to find if consumers didn’t include their name in the search. As a result, conversion rates from organic search were lower than desired. The system wanted to use their content strategy and Google listings to drive conversions from searches. Their goal was to achieve enough SEO to rank in Google’s Local 3-pack as a top business in the area.
Our solution
About 75% of patients search for healthcare providers online. And those who do are nearly five times more likely to convert. Unlock and the client worked together to streamline processes that allowed for multiple simultaneous updates.
Google has been transforming itself from a search engine into a “search and answer” platform, giving content more power. Together, we optimized the content strategy against Google algorithms to drive conversions.
Our Results
572K+
average monthly page views
132%
increase in organic traffic
65%
increase in search conversions from Local 3-pack
76%
increase in page one keyword ranking