Increasing awareness
Faced with pending retirements and other staffing concerns, our client, an Indiana-based health system was looking for a way to generate more employment applications and awareness.
Targeted SEM campaign
The health system chose Unlock for our long-standing experience promoting service lines of all types. We recommended search engine marketing (SEM) via Google to engage job seekers within the specified geo-targeted area. Unlock’s campaigns produce competitive leverage, maximize advertising dollars and provide higher conversions than any other advertising medium. For this campaign, we targeted specific keywords and ad creative to individuals searching for nursing employment. This resulted in high campaign engagement at a low cost per acquisition (CPA). Unlock’s proprietary technology and expert team constantly monitored and re-optimized campaigns to deliver maximum results.
Our Results
9,407
Google ad clicks
3.57%
click-through rate
215
application submissions
$28
combined CPA