Emphasizing reputation for clinical excellence to drive service line growth
A premier academic medical center with a nationally recognized brand engaged Unlock to help them translate their positive brand recognition into real, tangible results in a priority service line for secondary care: orthopedics.
Although joint replacement can be perceived as a “commodity service” by consumers, quality is high priority in the decision-making process. Through market research, we knew the respected academic medical center had untapped potential for orthopedic surgery and joint replacement volume.
Over the course of 12 months, we created a campaign flow reflecting the premier quality the academic medical center is so well-known for. The comprehensive campaign was tailored to focus on proven methods that convert prospective patients into patient registrations.
Our solution
Working with the client, we mapped campaign journeys focused on demonstrating quality and reducing patient friction. We optimized CTAs to pipe directly into MyChart and HIPAA-compliant phone numbers to route leads directly to an appointment-setting environment. Unlock qualified calls through our HIPAA-compliant calling service to minimize strain on the client’s resources.
Our Results
$80
cost per acquisition
4,500
registrations
329,000
total impressions