Improving patient access through a better digital experience
A leading healthcare provider in the Midwest wanted to elevate its digital presence to improve patient engagement, simplify online scheduling, and deliver a more intuitive user experience. Their existing mobile app and digital platforms lacked integration and ease of use, creating barriers for patients seeking care.
Designed around real patient needs
Unlock Health guided a full digital redesign, unifying mobile and web platforms around patient needs. The work included:
• Stakeholder and consumer research to align tools with patient expectations
• Analytics and performance audits to identify and address poor user experience
• A refreshed UX and interface redesign emphasizing clear navigation and accessibility
• An interactive tool that helps guide patients to the right level of care
The redesign unified previously disconnected platforms. Patients now experience a simpler path to care and a consistent brand experience across all channels.
Our results
58%
increase in online appointment requests
60%
reduction in total pages for a simplified user journey
800+
new patients onboarded via improved digital tools
$1.4M
increase in one-year contribution margin
Stage 2 refinement
Seeing the success of the initial build, our client continued to refine its digital experience with a focus on accessibility and patient engagement. These enhancements led to an added boost in performance and included recognition through multiple industry awards: Best Overall Digital Patient Experience and Best Healthcare Website.
40%
increase in total website traffic
200%
surge in online scheduling activity