Unlock Health has emerged as an industry leader, delivering client-centered solutions and award-winning results. The combination of art and science makes great work easier for health systems, hospitals, provider groups, and treatment facilities. Together, we’ve experienced a year of record growth, innovation, and leadership.

Among the company’s key accomplishments:

Expanded leadership team

Unlock Health expanded its executive leadership team to drive organizational growth and advance long-term objectives. Key appointments included:

• Kevin Thilborger, Chief Managed Care and Revenue Strategy Officer
• Ben Fuqua, Group Lead and SVP of Analytics
• Brian Parrish, Head of Growth for Integrated Marketing
• Matt Russell, General Manager, Performance Marketing
• Ann Kessinger, Chief Revenue Officer
• Shannon Moylan, Head of Strategic Communications
• 65 other top marketing and consulting professionals

Agency innovation and creative excellence

Unlock Health was awarded 35 awards for agency innovation and creative excellence. Highlights include:

• PRovoke Best Agency to Work For (4^th in our size category)
• PRovoke New Agency of the Year
• Modern Healthcare Best in Business for Marketing & PR
• MM+M Agency 100
• Gold Award in Employee Engagement in the 9^th Annual Shorty Impact Awards for Nebraska Medicine’s Employer Value Proposition
• Best in Website Design for Virtua Health in the 2024 eHealthcare Strategy & Leadership Awards

Launched innovative solutions to support service line growth

Unlock Health launched 19 condition-specific health risk assessments (HRAs) designed to enhance operational efficiency and boost patient acquisition and retention strategies across key service lines, including substance abuse, joint pain, heart health, sleep apnea and diabetes. Clients who have integrated Unlock HRAs with performance marketing have seen significant improvements in campaign performance, reducing their service line cost per acquisition by an average of 48%.

“This has been a record year for Unlock Health. We experienced strong revenue growth and collaborated with healthcare industry leaders, such as Nebraska Medicine, Nuvance, Virtua Health, University of Iowa Health Care, and Froedtert and Medical College of Wisconsin, to drive brand performance and impact at scale,” said Brandon Edwards, chief executive officer of Unlock Health. “As I look back at the last 12 months, what I’m most proud of is the 328 employees who persevered as they were tasked with trying new things, working in new ways and pushing client boundaries, all while delivering award-winning work for our clients. They are the unsung heroes behind all of our achievements this year.  We’ve now integrated our teams in a way that allows us to seamlessly deliver our entire offering.”

Looking ahead: A bold vision for 2025

As we enter the new year, our focus remains the same: partnering with industry-leading health systems to apply healthcare marketing in new and strategic ways to help shape the next era of healthcare marketing and growth.