2026 Senior Living Marketing Survey Report
Marketing in senior living is no longer viewed as a support function. It’s now a key driver of occupancy growth, brand positioning, and the ability to compete in a crowded market.
In partnership with Senior Housing News, we conducted the 2026 Senior Living Marketing Survey between December 30, 2025 and February 2, 2026.
The report provides a snapshot into how senior living organizations are refining their marketing strategies in response to shifting consumer expectations, evolving digital tools, and heightened executive oversight.
Complete the form to access the report.
Key findings
Download the full report to explore key findings, including:
- Operators are taking back control
- Digital is the primary growth engine
- Marketing has matured into a performance discipline
- Competition is intensifying, and the speed reflects it
- The top channels are clear, but execution confidence is not
Senior Living Marketing
Take the guesswork out of marketing so you can focus on what truly matters — creating thriving communities.
Attract qualified leads and maximize move-ins with compelling storytelling, precise targeting, and real-time optimization.
