Capability: Strategy
Why going all-in on brand or performance marketing is a mistake
It's not brand building or performance marketing. It's both — the question is how much of each to invest in. The tipping point is the answer.
Winning Strategies for Stronger Brand Performance and Impact
A strong healthcare brand creates a unique identity and fosters an emotional connection with its audience. To be effective in a competitive market, healthcare providers must reach beyond clinical excellence...
Multi-specialty medical group
A multi-specialty medical group wasn’t getting the ROI it needed from their media strategy. Cost per acquisition (CPA) was flat, but so was new patient growth. They asked Unlock to...
Large health system seeking territory expansion
A large health system sought expansion beyond its legacy locations into new, competitive markets in a metropolitan area dominated by other established health systems. The challenge was to grow primary...
Mastering local SEO for a regional healthcare system
A comprehensive healthcare system covering Southeast Texas, wasn’t easy to find if consumers didn’t include their name in the search. As a result, conversion rates from organic search were lower...
The trust deficit: how healthcare lost its most valuable asset
Luke Bemis explores what’s causing the growing trust deficit in healthcare and how healthcare brands can foster lasting trust and loyalty.
Unlock Health expands Strategic Communications practice
The Strategic Communications practice can help healthcare providers manage a wider range of critical business issues and communicate quickly and effectively during crisis situations.
Optimize your brand strategy: do more with what you have
When it's time to trim budgets almost half the time marketing feels the pinch before other areas. But when it comes to success, a differentiated strategy is more important than...