Brandon Edwards, co-founder and CEO of Unlock Health, named to Adweek’s inaugural Innovator 50 List
Unlock Health is proud to share that our co-founder and CEO, Brandon Edwards, has been named to Adweek’s first-ever Innovator 50 list. The recognition honors leaders who are transforming their industries through creativity, integrity, and bold ideas that put people first. Brandon’s inclusion reflects his commitment to redefining what authentic healthcare marketing looks like in […]
Reclaiming credibility through authenticity
How can healthcare providers reclaim public trust in the post-truth era? It starts with authenticity.
Rebuilding patient trust through authentic engagement
We live in the post-truth era, where facts alone no longer persuade. Josh Schoonover shares how the future of healthcare marketing belongs to organizations and brands that listen, engage, and tell authentic stories and by meeting patients where they are and rebuilding trust through real human connection.
Podcast: Healthcare Marketing in the Post-Truth Era
Brandon Edwards and PRovoke Media’s Diana Marszalek discuss navigating healthcare marketing when traditional messengers no longer resonate.
The burden and responsibility of leaders: seven attributes that define authentic brand leadership
When it’s easy to lead, everyone shows up. When it’s hard? That’s when brand leadership is revealed. Luke Bemis explores the difference between performative marketing and authentic leadership — and what healthcare systems must do now that the stakes are rising.
Baby Boomer marketing in senior living
Baby Boomers are already driving a surge in senior living demand. Their expectations are reshaping how communities must show up in their marketing, right now and in the years ahead. In this essay, Larry Williams, host of The Move In Senior Living podcast, breaks down the key trends, digital behaviors, and authentic strategies that connect with this powerful generation.
Authenticity: a healthcare brand’s most overlooked metric
Authenticity isn’t just a brand value. It’s a measurable driver of trust, patient engagement, and impact — one of the most important yet often overlooked metrics in healthcare.
Unlock Health cofounders release blueprint for reaching patients in the post-truth era
A new book titled Authentic Healthcare Marketing: Build Trust, Engage Patients, and Succeed in a Post-Truth Era by Unlock cofounders, Brandon Edwards and Shannon McIntyre Hooper, is now available for purchase and download on Amazon.