Tag: authenticity
Baby Boomer marketing in senior living
Baby Boomers are already driving a surge in senior living demand. Their expectations are reshaping how communities must show up in their marketing, right now and in the years ahead....
Authenticity: a healthcare brand’s most overlooked metric
Authenticity isn’t just a brand value. It’s a measurable driver of trust, patient engagement, and impact — one of the most important yet often overlooked metrics in healthcare.
Unlock Health cofounders release blueprint for reaching patients in the post-truth era
A new book titled Authentic Healthcare Marketing: Build Trust, Engage Patients, and Succeed in a Post-Truth Era by Unlock cofounders, Brandon Edwards and Shannon McIntyre Hooper, is now available for...