Unpopular opinions with Christian Barnett: Why healthcare marketers should spend more time thinking about mustard
In this episode of Unpopular Opinions, Christian explores why market leaders should look beyond their own category for inspiration and what healthcare marketers can learn from brands facing similar strategic challenges.
Why brand maturity is now a strategic imperative in healthcare
Discover what brand maturity means in healthcare and how aligning mission, values, and experience builds trust, loyalty, and long-term growth.
Healthcare needs a different approach to brand strategy, not a brand refresh
Learn how healthcare brand strategy drives trust, loyalty, and growth by aligning authenticity, patient experience, and organizational performance.
Unpopular opinions with Christian Barnett: Sights vs. insights
In this episode of Unpopular Opinions, Christian takes a look at the difference between sights and true insights — and how to find the kind that actually change strategy.
A host’s journey through the voices shaping senior living marketing: What I learned on The Move In this year
After a year of conversations about senior living marketing, one thing stood out: decisions are emotional long before they’re practical.
2025 was the year healthcare marketing got real again
2025 made one thing clear: how healthcare marketing communicates now matters as much as what it says.
Building better engagement: Why using plain language isn’t a downgrade
A love letter to clarity: why plain language in healthcare honors readers, strengthens connection, and turns simple words into powerful guidance.
Unpopular opinions with Christian Barnett: Correlation vs. causality
In this episode Christian encourages marketers to look deeply at their data to ensure they know the why behind their results.
Unpopular opinions with Christian Barnett: Aided vs. unaided awareness
In this episode, Christian encourages marketers to consider unaided awareness as a better metric for brand strength.