Why brand maturity is now a strategic imperative in healthcare
Discover what brand maturity means in healthcare and how aligning mission, values, and experience builds trust, loyalty, and long-term growth.
Healthcare needs a different approach to brand strategy, not a brand refresh
Learn how healthcare brand strategy drives trust, loyalty, and growth by aligning authenticity, patient experience, and organizational performance.
Unpopular opinions with Christian Barnett: Sights vs. insights
In this episode of Unpopular Opinions, Christian takes a look at the difference between sights and true insights — and how to find the kind that actually change strategy.
A host’s journey through the voices shaping senior living marketing: What I learned on The Move In this year
After a year of conversations about senior living marketing, one thing stood out: decisions are emotional long before they’re practical.
2025 was the year healthcare marketing got real again
2025 made one thing clear: how healthcare marketing communicates now matters as much as what it says.
Building better engagement: Why using plain language isn’t a downgrade
A love letter to clarity: why plain language in healthcare honors readers, strengthens connection, and turns simple words into powerful guidance.
Unpopular opinions with Christian Barnett: Correlation vs. causality
In this episode Christian encourages marketers to look deeply at their data to ensure they know the why behind their results.
Unpopular opinions with Christian Barnett: Aided vs. unaided awareness
In this episode, Christian encourages marketers to consider unaided awareness as a better metric for brand strength.
Unpopular opinions with Christian Barnett: Brand awareness
The first episode of Christian Barnett’s unpopular opinion series challenges marketers to think about the specific kind of brand awareness they want to capture.