The seven deadly sins of healthcare marketing: Wrath
Marketing budgets need more than instinct and preference. See how prudence helps healthcare marketers connect investment decisions to evidence and outcomes.
The seven deadly sins of healthcare marketing: Envy
Healthcare brands can start to look remarkably alike. See how distinction helps marketers build a brand competitors can’t comfortably claim as their own.
The seven deadly sins of healthcare marketing: Gluttony
Healthcare marketing can support growth and better health. See how stewardship expands the role marketers can play in health literacy and prevention.
The seven deadly sins of healthcare marketing: Greed
Too many audiences, messages, and objectives can weaken the work. See how discipline helps healthcare marketers decide what matters most.
The seven deadly sins of healthcare marketing: Lust
The next MarTech platform can be tempting. See how restraint helps healthcare marketers get more from the technology they already own before buying more.
The seven deadly sins of healthcare marketing: Pride
Embrace the virtue of humility: Put the people you serve ahead of yourself Confession Healthcare organizations have a lot to be proud of. They employ extraordinary physicians. They invest in research that changes lives and in technology that allows clinicians to do things that would have seemed impossible a generation ago. They earn rankings and […]
Unlock Health Perspectives: Does Anthropic’s Claude ad pass the authenticity test?
Does Anthropic’s Claude ad authentically address our fears about AI? Unlock Health weighs the message, the messenger, and whether the campaign earns trust.
Unpopular opinions with Christian Barnett: Why healthcare marketers should spend more time thinking about mustard
In this episode of Unpopular Opinions, Christian explores why market leaders should look beyond their own category for inspiration and what healthcare marketers can learn from brands facing similar strategic challenges.
Why brand maturity is now a strategic imperative in healthcare
Discover what brand maturity means in healthcare and how aligning mission, values, and experience builds trust, loyalty, and long-term growth.