A host’s journey through the voices shaping senior living marketing: What I learned on The Move In this year
After a year of conversations about senior living marketing, one thing stood out: decisions are emotional long before they’re practical.
2025 was the year healthcare marketing got real again
2025 made one thing clear: how healthcare marketing communicates now matters as much as what it says.
Building better engagement: Why using plain language isn’t a downgrade
A love letter to clarity: why plain language in healthcare honors readers, strengthens connection, and turns simple words into powerful guidance.
Unpopular opinions with Christian Barnett: Correlation vs. causality
In this episode Christian encourages marketers to look deeply at their data to ensure they know the why behind their results.
Unpopular opinions with Christian Barnett: Aided vs. unaided awareness
In this episode, Christian encourages marketers to consider unaided awareness as a better metric for brand strength.
Unpopular opinions with Christian Barnett: Brand awareness
The first episode of Christian Barnett’s unpopular opinion series challenges marketers to think about the specific kind of brand awareness they want to capture.
The burden and responsibility of leaders: seven attributes that define authentic brand leadership
When it’s easy to lead, everyone shows up. When it’s hard? That’s when brand leadership is revealed. Luke Bemis explores the difference between performative marketing and authentic leadership — and what healthcare systems must do now that the stakes are rising.
The Pivot: The (im)perfect storm hospitals face in 2026 and 2027
In the next 18-24 months, headwinds facing healthcare providers will become a full-blown hurricane. Unlock CEO, Brandon Edwards, explores factors that must be addressed as providers prepare to weather the coming storm. One thing is certain — there is no time to waste.
Authentic Health Care Marketing: Treating People with Empathy, Curiosity, and Respect
This article by Jane Weber Brubaker was originally published by Strategic Healthcare Marketing on August 21, 2025.