On-demand webinar | Revenue pressure rising: how provider organizations can grow market share and measure impact
On-demand webinar | Building healthcare campaigns that convert: proven strategies to turn marketing performance into measurable patient growth
Brandon Edwards, co-founder and CEO of Unlock Health, named to Adweek’s inaugural Innovator 50 List
Unlock Health is proud to share that our co-founder and CEO, Brandon Edwards, has been named to Adweek’s first-ever Innovator 50 list. The recognition honors leaders who are transforming their industries through creativity, integrity, and bold ideas that put people first. Brandon’s inclusion reflects his commitment to redefining what authentic healthcare marketing looks like in […]
Organic vs. branded search in healthcare marketing: why intent matters most of all
Understanding what patients are really searching for helps you spend smarter, connect faster, and show up when care decisions are being made.
Unpopular opinions with Christian Barnett: Aided vs. unaided awareness
In this episode, Christian encourages marketers to consider unaided awareness as a better metric for brand strength.
Platform rot and algorithm rebellion: what Gen Z’s digital shift means for healthcare marketing and advertising
As digital platforms decay under the weight of their own algorithms, younger audiences like Gen Z are tuning out traditional ads in favor of authentic, people-driven spaces. That shift is forcing healthcare advertisers to rethink how and where they connect.
SEM isn’t dead: how healthcare marketers should adapt search strategy in the AI era
Rumors of traditional SEM’s death are greatly exaggerated, but that doesn’t mean you can put off thinking about AI when it comes to a holistic search strategy in healthcare marketing.
Healthcare crisis communication: a guide to authentic messaging under pressure
In a crisis, trust can be lost — fast. Learn how authenticity in tone, timing, and tactics helps healthcare brands build credibility when it matters most.
Authenticity: a healthcare brand’s most overlooked metric
Authenticity isn’t just a brand value. It’s a measurable driver of trust, patient engagement, and impact — one of the most important yet often overlooked metrics in healthcare.