Stop the sprawl: maximizing your MarTech
MarTech stacks keep growing, even as confidence in their impact and ROI declines. The problem isn’t adoption — it’s sprawl. In just two years, utilization of available capabilities dropped from 58% to 42%, showing that stacks are expanding faster than teams can operationalize them. Our e-book explores why that gap exists and how to close […]
MarTech spend is rising, and so is confusion about using it
Spending on marketing technology (MarTech) is increasing. But marketers aren’t clear about how to maximize the tools they’re purchasing. Allyzon Zahorcak talks about how to get the most out of your MarTech investment.