The butterfly effect of men’s mental health
Buzzer beaters, busted brackets, and bad bets. It’s been a rough March Madness for athletes on and off the court. The Link explores the NCAA’s recent studies on aggression towards players and current marketing efforts to get men the mental health help they need.
Super Bowl LIX was a touchdown for women
Super Bowl LIX was a touchdown for women. This year’s ads didn’t just defy norms and check boxes — they raised the bar for how brands can genuinely connect with and empower diverse audiences through authentic representation.
Service with a smile … and a side of stress
In a new ad, Toast seems to ask, “Where’s empathy gone?” We have a follow up question of our own. How can we return empathy to healthcare?
Unlock Health makes MM+M’s 2024 agency 100 List
Unlock Health earned a spot on MM+M’s 2024 Agency 100 list for its innovative, results-driven healthcare marketing. This recognition highlights its impactful strategies, data-driven solutions, and commitment to client success, solidifying its reputation as a leader in the industry.
Let’s clear the air about lung cancer
Unlock Health calls for breaking misconceptions about lung cancer through education and awareness. By addressing stigma, sharing accurate information, and promoting early detection, healthcare brands can empower patients and improve outcomes.
As medical advice trends on TikTok, healthcare brands must adapt
Unlock Health highlights the rise of medical advice on TikTok and urges healthcare brands to adapt. By creating engaging, accurate, and relatable content, brands can counter misinformation, connect with younger audiences, and build trust in a rapidly evolving digital landscape
What healthcare marketing misses about veterans
Unlock Health emphasizes understanding veterans’ unique experiences and needs in healthcare marketing. By addressing barriers, using respectful language, and tailoring messaging, brands can build trust and improve engagement with this important audience.
Why healthcare brands need to talk about menopause, period
Unlock Health urges healthcare brands to address menopause openly, breaking stigma and meeting the needs of this underserved audience. By providing education, support, and tailored resources, brands can build trust, foster engagement, and empower women during this life stage.
How healthcare brands can connect with Hispanic consumers
Unlock Health highlights strategies for connecting with Hispanic consumers, emphasizing cultural sensitivity, bilingual communication, and community engagement. Tailored messaging fosters trust and meaningful relationships.