How to tactfully use emotion in behavioral health marketing
Unlock Health advises using emotion tactfully in behavioral health marketing to foster trust and connection. By emphasizing empathy, sharing authentic stories, and offering hope, marketers can resonate with audiences while maintaining sensitivity. This approach drives engagement and supports meaningful patient relationships.
3 ways healthcare marketers can embrace nostalgia
Unlock Health highlights three ways healthcare marketers can use nostalgia to connect with audiences: tapping into shared memories, evoking positive emotions, and blending past and present narratives. Nostalgia-driven campaigns foster trust, engagement, and meaningful connections in healthcare marketing.
How healthcare marketers can champion disability inclusion beyond the Paralympics
Unlock Health urges healthcare marketers to champion disability inclusion year-round, not just during events like the Paralympics. By creating accessible campaigns, amplifying diverse voices, and fostering inclusive messaging, marketers can promote equity and build trust with all audiences.
What healthcare marketers can learn about crisis communications from Whataburger
Unlock Health highlights lessons from Whataburger on crisis communications for healthcare marketers. Key takeaways include clear messaging, swift action, and maintaining transparency to build trust. Effective crisis management ensures patient confidence and strengthens organizational reputation.
How marketing, finance & managed care can overcome medicare advantage’s poor contract yields & reduced payments
Unlock Health outlines how marketing, finance, and managed care teams can address Medicare Advantage’s poor contract yields and reduced payments. Collaboration, data-driven insights, and strategic planning are key to optimizing contracts, improving financial outcomes, and driving sustainable growth for healthcare organizations.
Research shows consumers are ready for return of humorous ads
Research reveals consumers are open to humorous ads, even in healthcare. Unlock Health highlights that humor can build connections, enhance engagement, and make brands memorable. Using humor strategically fosters trust and helps healthcare organizations stand out while maintaining professionalism.