Improving pediatric orthopedics performance with a localized SEM strategy
A pediatric health system improved their orthopedics performance by using a localized healthcare SEM strategy. See how this approach lowered CPA and increased patient volume.
SEM isn’t dead: how healthcare marketers should adapt search strategy in the AI era
Rumors of traditional SEM’s death are greatly exaggerated, but that doesn’t mean you can put off thinking about AI when it comes to a holistic search strategy in healthcare marketing.