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Tag: social media

What this year’s Swaay.Health LIVE conference taught me about AI, trust, and healthcare marketing

open book on a stack of books

Discover key takeaways from SWAAY.Health Live, including AI-driven healthcare marketing, storytelling, trust-building, and why human connection still matters most in healthcare and senior living marketing.

How generational social media habits are changing the way people find care (and what healthcare marketers need to know)

smartphone that shows the generational social media habits and available apps

Generational social media habits influence the way people discover and choose care. Understanding these differences helps healthcare organizations increase reach, earn trust, and build the right marketing funnel.

The future of search is here: what senior living marketers need to know to stay competitive

close-up on an older adult who uses their phone to search for a senior living community

The search landscape is shifting fast. How prospective residents and families find, research, and choose your senior living community has changed. It’s time to adapt or fall behind.

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