Unpopular opinions with Christian Barnett: Sights vs. insights
In this episode of Unpopular Opinions, Christian takes a look at the difference between sights and true insights — and how to find the kind that actually change strategy.
The new healthcare marketing operating model: why structure is now your strategy
A practical look at how healthcare marketing teams can redesign the way work gets done to reduce friction and support better collaboration.
How health risk assessments support employee engagement and retention in health systems
Health risk assessments (HRAs) can do more than support wellness. Tracy Cobb of Unlock Health shares how HRAs strengthen employee engagement, retention, and in-network utilization when thoughtfully integrated into health system communications.
Beyond build vs. buy: finding the agency model that actually supports your team
An honest look at how healthcare marketing leaders can choose agency support that fits the moment they’re in and adapts as their team and needs evolve.
The three conversations every modern healthcare marketing leader should be having with their C-suite
Three essential C-suite conversations that help modern healthcare marketing leaders align on growth, resources, and measurement and build credibility where it matters most.
Why healthcare marketing teams are evolving — and why that’s a good thing
As healthcare marketing expands its role, teams are evolving with intention. Discover what high-performing healthcare marketing teams have in common and what comes next.
2025 was the year healthcare marketing got real again
2025 made one thing clear: how healthcare marketing communicates now matters as much as what it says.
Unpopular opinions with Christian Barnett: Correlation vs. causality
In this episode Christian encourages marketers to look deeply at their data to ensure they know the why behind their results.
Unpopular opinions with Christian Barnett: Aided vs. unaided awareness
In this episode, Christian encourages marketers to consider unaided awareness as a better metric for brand strength.