On-demand webinar: Maximizing MarTech in healthcare
From stack sprawl to strategic growth
Budgets are tightening. Pressure to prove ROI is growing. At the same time, healthcare organizations are struggling to connect their MarTech investments to measurable business outcomes like patient access and growth.
In this on-demand webinar, leaders from UNC Health, Atlantic Health, and Unlock Health share how healthcare organizations can move beyond fragmented tools and disconnected data to build a more strategic, full-funnel MarTech approach.
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Webinar overview
Healthcare organizations have invested heavily in MarTech, analytics, and digital engagement tools. Yet many teams still face the same challenges: fragmented attribution, siloed reporting, and limited visibility into how marketing impacts patient access and growth.
This conversation explores what full-funnel marketing looks like in practice: from connecting digital engagement and EMR data to improving governance across marketing, analytics, IT, and operations. You’ll hear real-world perspectives on what’s working, what challenges remain, and how healthcare organizations can move toward smarter, more strategic marketing operations.
