Resources
Who cares about authenticity?
How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all need more of — authenticity.
Unpopular opinions with Christian Barnett: Brand awareness
The first episode of Christian Barnett's unpopular opinion series challenges marketers to think about the specific kind of brand awareness they want to capture.
What’s on deck for Unlock in Q4 2025
Want to keep up with the happenings at Unlock Health? Read exciting news. Check out planned webinars. Find out where you'll see us at industry events.
SEM isn’t dead: how healthcare marketers should adapt search strategy in the AI era
Rumors of traditional SEM’s death are greatly exaggerated, but that doesn’t mean you can put off thinking about AI when it comes to a holistic search strategy in healthcare marketing.
Smart healthcare growth starts with smarter data
Healthcare organizations face rising costs and shrinking margins. Unlock Market Lens™ gives clarity to align strategy, finance, and marketing with confidence.
The burden and responsibility of leaders: seven attributes that define authentic brand leadership
When it’s easy to lead, everyone shows up. When it’s hard? That’s when brand leadership is revealed. Luke Bemis explores the difference between performative marketing and authentic leadership — and...
Baby Boomer marketing in senior living
Baby Boomers are already driving a surge in senior living demand. Their expectations are reshaping how communities must show up in their marketing, right now and in the years ahead....
The Pivot: The (im)perfect storm hospitals face in 2026 and 2027
In the next 18-24 months, headwinds facing healthcare providers will become a full-blown hurricane. Unlock CEO, Brandon Edwards, explores factors that must be addressed as providers prepare to weather the...
Authentic Health Care Marketing: Treating People with Empathy, Curiosity, and Respect
This article by Jane Weber Brubaker was originally published by Strategic Healthcare Marketing on August 21, 2025.
Becker’s webinar: 9/24 at 1 p.m. CT
In this webinar from Becker's, Unlock's Ben Fuqua and Kevin Thilborger explore how to factor changing reimbursement levels into targeting and growth planning.