Resources
Who cares about authenticity?
How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all need more of — authenticity.
Becker’s webinar: 9/24 at 1 p.m. CT
In this webinar from Becker's, Unlock's Ben Fuqua and Kevin Thilborger explore how to factor changing reimbursement levels into targeting and growth planning.
Healthcare crisis communication: a guide to authentic messaging under pressure
In a crisis, trust can be lost — fast. Learn how authenticity in tone, timing, and tactics helps healthcare brands build credibility when it matters most.
Unlock Health achieves HITRUST r2 Certification
HITRUST r2 Certification validates Unlock is committed to strong cybersecurity and protecting sensitive data.
The Secret to Healthcare Marketing Success in a Post-Truth World
Unlock CEO Brandon Edwards lays out a path for connecting mission-driven messaging and real-world resonance — authentic healthcare marketing.
Authenticity: a healthcare brand’s most overlooked metric
Authenticity isn’t just a brand value. It’s a measurable driver of trust, patient engagement, and impact — one of the most important yet often overlooked metrics in healthcare.
Four essential investments every healthcare marcomm budget needs to thrive
When economic pressure hits, it may be tempting to cut deep into your budget. But some marketing-communications investments aren’t optional — they’re your foundation. This post breaks down four essential...
Unlock Health cofounders release blueprint for reaching patients in the post-truth era
A new book titled Authentic Healthcare Marketing: Build Trust, Engage Patients, and Succeed in a Post-Truth Era by Unlock cofounders, Brandon Edwards and Shannon McIntyre Hooper, is now available for...
Who cares about authenticity?
How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all...
What’s on deck for Unlock in Q3 2025
Want to keep up with the happenings at Unlock Health? Read exciting news. Check out planned webinars. Find out where you'll see us at industry events.