Not all acquisition strategies are created equal. Our performance-driven, omnichannel approach helps healthcare providers reach high-intent patients, expand into new markets, and scale efficiently without wasted spend.
Data-driven marketing for improved patient acquisition
We simplify healthcare patient acquisition with:
- Data-driven, HIPPA-compliant PPC and SEO strategies with measurable ROI
- Customized, multi-location strategies based on your growth goals
- Omnichannel, intent-based marketing strategies designed around the healthcare consumer
Whether you’re a multi-location provider, health system, or growing through mergers and acquisitions (M&A), our patient acquisition strategy delivers measurable growth in competitive healthcare markets.
A scalable omnichannel healthcare strategy
Performance-driven growth
- More conversions, less waste: We focus on high-intent healthcare patients, so your marketing spend drives appointments, not just clicks.
- Full-funnel optimization: From first touchpoint to scheduled visit, we fine-tune every step for maximum return on investment.
Healthcare compliance and patient insight
- Built for healthcare: We understand HIPAA compliance, advertising regulations, and patient behavior so your campaigns stay effective and ethical.
- Payor integration: Unlike generalist agencies, we align patient acquisition with payor strategies for long-term growth.
Scalability without the growing pains
- Designed for enterprise-level expansion: We help multi-location providers optimize paid media for local, regional, and national healthcare growth.
- Data-driven insights: You know exactly what’s working in each market and can scale efficiently.
Multi-location and new market expansion
- Hyper-local precision: We tailor strategies for each location to capture the right patient mix and maximize engagement.
- Market entry strategies that work: We help you launch successfully in new healthcare markets with predictive analytics and tested tactics.
M&A strategy: unified healthcare marketing growth
- Seamless brand integration: We consolidate healthcare marketing, brand messaging, and patient outreach during M&A transitions.
- Retention-focused growth: We help you attract new patients while keeping existing ones engaged.
FAQs: omnichannel patient acquisition in healthcare
Why is omnichannel marketing key to patient acquisition?
Healthcare consumers move between search engines, social media, email, referrals, and traditional healthcare advertising. If these channels aren’t working together, people may disengage before ever booking an appointment. By aligning messaging and creative assets across platforms, we remove friction and create a seamless healthcare journey from discovery to decision.
How does Unlock Health reach the right patients at the right time?
A successful omnichannel approach is built on precision. We use audience targeting and behavioral data so healthcare patients see relevant messaging when they need it most. Whether they’re researching symptoms, comparing providers, or ready to schedule, our omnichannel patient acquisition strategy delivers the right content at the right moment.
How does omnichannel marketing engage future patients?
Patients don’t follow a straight path to care. They may start with a search, engage with a social ad, and later return via an email reminder. Without an integrated approach, these touchpoints can feel disconnected. We create a cohesive brand experience, making each interaction feel like a natural step toward scheduling an appointment.
How do you use data in patient acquisition?
Tracking campaign performance isn’t just about measuring clicks and impressions — it’s about understanding patient behavior. We use data to understand healthcare consumer behavior, adjust in real time and improve conversions.
Reach the right patients with the right message
We help leading healthcare providers grow with data-driven acquisition strategies that connect with high-intent patients at every stage of their care journey.
Featured work
A large health system sought expansion beyond its legacy locations into new, competitive markets in a metropolitan area dominated by other established health systems. The challenge was to grow primary care services, drive volumes to secondary service lines, and win market share in these new territories.
A multi-specialty medical group wasn’t getting the ROI it needed from their media strategy. Cost per acquisition (CPA) was flat, but so was new patient growth. They asked Unlock to see how much growth we could achieve in two key service lines.
A premier academic medical center engaged Unlock to help them translate their positive brand recognition into growth in their orthopedic service line. While joint replacement can be perceived as a “commodity” service by consumers, quality should always factor in to healthcare decisions.
A comprehensive healthcare system covering Southeast Texas, wasn’t easy to find if consumers didn’t include their name in the search. As a result, conversion rates from organic search were lower than desired. The system wanted to use their content strategy and Google listings to drive conversions from searches. Their goal was to achieve enough SEO to rank in Google’s Local 3-pack as a top business in the area.
To enhance patient engagement, the health system tapped into Unlock’s long-standing experience promoting HRAs through performance marketing via search and social.
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