What’s on deck for Unlock in Q3 2025
Exciting news
Unlock co-founders, Brandon Edwards and Shannon McIntyre Hooper, have written a book. Authentic Healthcare Marketing: Build Trust, Engage Patients, and Succeed in a Post-Truth Era drops on Amazon on July 7, 2025. It offers a practical roadmap for healthcare systems and provider organizations to effectively and meaningfully connect with patients amid today’s challenging information landscape.
Keep an eye out for new blogs and reports exploring:
- The origin concept for Authentic Healthcare Marketing
- Results of new research conducted by Klein & Partners on consumer sentiment about the importance of authenticity in healthcare
- Practical tips for bringing authenticity into every aspect of marketing
- The intersection of AI and authentic creative work
Webinars
Don’t miss Brandon and Shannon’s conversation about Authentic Healthcare Marketing with notable healthcare marketing leaders:
- Tamara Jurgenson, Chief Sales & Marketing Officer, MyCare Medical Group
- Paul Matsen, Chief Marketing & Communications Officer, Cleveland Clinic
- Don Stanziano, Senior Vice President & Chief Marketing Officer, Banner Health
You’ll be able to watch it on demand starting Monday, July 28.
We’re also planning a webinar with Becker’s Healthcare Review on September 24 at 1 p.m. CT. Watch this space for more information on the topic and presenters.
Events
After a busy spring event season, we’re all enjoying a bit of a respite from the travel, but we’re looking forward to kicking up the energy in the fall. You can find us at:
- Texas Association of Addiction Professionals Annual State Conference in San Antonio, TX, from September 3 through 6
- The Cape Cod Symposium on Addictive Disorders in Cape Cod, MA, from September 4 through 7
And keep your eyes peeled for Q4 announcements when you’ll get a sneak preview of our plans for SHSMD in October.
