Leadership transition positions Unlock Health to accelerate growth across healthcare marketing, performance media, technology and consulting.
NASHVILLE, TENN., May 13, 2026 – Unlock Health, the largest fully-integrated healthcare marketing agency serving hospitals, health systems and other large physician organizations, announced that Greg Walsh has been named Chief Executive Officer, effective immediately.
Walsh joins Unlock Health at a time when healthcare organizations are under increasing pressure to strengthen consumer engagement, modernize digital experiences, and improve marketing performance in a rapidly evolving marketplace.
A longtime marketing and advertising executive, Walsh brings more than two decades of experience leading integrated marketing organizations and large-scale agency operations. He previously held senior leadership roles at Interpublic Group (IPG) and Havas, where he helped modernize agency delivery models and align media, creative, strategy, and technology teams around client growth.
Unlock Health was founded on the belief that healthcare organizations need more than traditional agency support. The company combines healthcare marketing, performance media, digital technology, analytics, and strategic consulting to help organizations improve performance and drive business results.
“Healthcare organizations need partners that can connect strategy, creativity, media, technology, and analytics to drive measurable outcomes,” said Walsh. “Unlock has built something differentiated in the market — a model designed specifically for the complexity of healthcare. There is enormous opportunity ahead to continue expanding our capabilities, strengthening innovation, and helping clients grow and modernize.”
Unlock Health works with hospitals, health systems, physician organizations, healthcare associations, health technology companies, and other healthcare brands nationwide.
Former CEO and co-founder Brandon Edwards will remain on the company’s Board of Directors and continue supporting Unlock’s consulting and strategic advisory initiatives.
MEDIA CONTACT
Samantha Pierce
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