Not all acquisition strategies are created equal. Our performance-driven, omnichannel approach helps healthcare providers reach high-intent patients, expand into new markets and scale efficiently without wasted spend.
Data-driven marketing for improved patient acquisition
We simplify healthcare patient acquisition with:
- Data-driven, HIPPA-compliant PPC and SEO strategies with measurable ROI
- Customized, multi-location strategies based on your growth goals
- Omnichannel, intent-based marketing strategies designed around the healthcare consumer
Whether you are a multi-location provider, health system or growing through M&A, our patient acquisition strategy delivers measurable growth in competitive healthcare markets.
A scalable omnichannel healthcare strategy
Performance-driven growth
- More conversions, less waste: We focus on high-intent healthcare patients so your marketing spend drives appointments, not just clicks.
- Full-funnel optimization: From first touchpoint to scheduled visit, we fine-tune every step for maximum return on investment.
Healthcare compliance and patient insight
- Built for healthcare: We understand HIPAA compliance, advertising regulations and patient behavior so your campaigns stay effective and ethical.
- Payor integration: Unlike generalist agencies, we align patient acquisition with payor strategies for long-term growth.
Scalability without the growing pains
- Designed for enterprise-level expansion: We help multi-location providers optimize paid media for local, regional and national healthcare growth.
- Data-driven insights: You know exactly what is working in each market and can scale efficiently.
Multi-location and new market expansion
- Hyper-local precision: We tailor strategies for each location to capture the right patient mix and maximize engagement.
- Market entry strategies that work: We help you launch successfully in new healthcare markets with predictive analytics and tested tactics.
M&A strategy: unified healthcare marketing growth
- Seamless brand integration: We consolidate healthcare marketing, brand messaging and patient outreach during M&A transitions.
- Retention-focused growth: We help you attract new patients while keeping existing ones engaged.
FAQs: omnichannel patient acquisition in healthcare
Why is omnichannel marketing key to patient acquisition?
Healthcare consumers move between search engines, social media, email, referrals and traditional healthcare advertising. If these channels are not working together, people may disengage before ever booking an appointment. By aligning messaging and creative assets across platforms, we remove friction and create a seamless healthcare journey from discovery to decision.
How does Unlock Health reach the right patients at the right time?
A successful omnichannel approach is built on precision. We use audience targeting and behavioral data so healthcare patients see relevant messaging when they need it most. Whether they are researching symptoms, comparing providers or ready to schedule, our omnichannel patient acquisition strategy delivers the right content at the right moment.
How does omnichannel marketing engage future patients?
Patients do not follow a straight path to care. They may start with a search, engage with a social ad and later return via an email reminder. Without an integrated approach, these touchpoints can feel disconnected. We create a cohesive brand experience, making each interaction feel like a natural step toward scheduling an appointment.
How do you use data in patient acquisition?
Tracking campaign performance is not just about measuring clicks and impressions—it is about understanding patient behavior. We use data to understand healthcare consumer behavior, adjust in real time and improve conversions.
Reach the right patients with the right message
We help leading healthcare providers grow with data-driven acquisition strategies that connect with high-intent patients at every stage of their care journey.
Featured work
A 16-hospital system in the Southwestern U.S. wanted to increase encounters in its cardiology service line. Previous marketing efforts had provided some results, but the organization needed to optimize.
A large-market health system wanted to connect with more patients at high risk of developing cardiovascular disease and encourage them to see a cardiologist…
Faced with pending retirements and other staffing concerns, our client, an Indiana-based health system was looking for a way to generate more employment applications and awareness.
The Chicago Department of Public Health needed more inner-city teens to get screened and treated for STIs…not an easy task. Unlock Health's bold, street-smart, multi-award-winning "Save Yours"…
Multi-site addiction treatment facilities had suddenly experienced a costly decrease in admissions in the middle of a rapid 90-day expansion. Its website platform and internal team were not equipp
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