Resources - Unlock Health

Resources

Want to "fix" healthcare? Start with health literacy

Improving health literacy is a mission that's tailor-made for healthcare marketers. This post looks at three specific ways to do it.

Brand & Insight | Patient acquisition

Stroke awareness marketing that makes a real difference

Healthcare marketers can make a difference when it comes to stroke awareness. Effective campaigns can promote prevention and recognition of early symptoms.

Brand & Insight

Bodyguards and cheerleaders: the role of strategic communications

The lifecycle of a healthcare organization is full of moments that can positively or negatively affect its reputation. The strategic communications team helps organizations deliver compelling messaging that resonates with target audiences.

Strategic communications

Strategies for a standout colorectal cancer awareness month

Boost colorectal cancer awareness with empathetic, engagement-driven strategies. Learn how to create memorable campaigns that encourage proactive screening.

Patient acquisition

Unlock Health expands Strategic Communications practice

The Strategic Communications practice can help healthcare providers manage a wider range of critical business issues and communicate quickly and effectively during crisis situations.

Strategic communications

Super Bowl LIX was a touchdown for women

Super Bowl LIX was a touchdown for women. This year's ads didn’t just defy norms and check boxes — they raised the bar for how brands can genuinely connect with and empower diverse audiences through authentic representation.

Brand & Insight

MarTech spend is rising, and so is confusion about using it

Spending on marketing technology (MarTech) is increasing. But marketers aren’t clear about how to maximize the tools they’re purchasing. Allyzon Zahorcak talks about how to get the most out of your MarTech investment.

Marketing ROI & attribution | Patient acquisition