Resources - Unlock Health

Resources

If it’s not interesting, it’s invisible — and that’s risky

Unlock Health stresses that uninteresting content risks invisibility and audience disengagement. To stand out, healthcare marketers must create compelling, relevant, and impactful messages. Engaging content captures attention, builds trust, and drives meaningful connections, making it essential for effective communication and competitive advantage.

Brand & Insight

The Move in creating behavioral healthcare culture and team

Marketing: Revenue generator, not cost center

Unlock Health redefines marketing as a revenue generator, not a cost center. By aligning strategies with business goals, leveraging data, and proving ROI, marketing drives growth and builds patient loyalty. This shift empowers healthcare organizations to view marketing as a critical investment for measurable success and sustainable impact.

Marketing ROI & attribution | Patient acquisition | Resident acquisition

How healthcare brands can connect with Hispanic consumers

Unlock Health highlights strategies for connecting with Hispanic consumers, emphasizing cultural sensitivity, bilingual communication, and community engagement. Tailored messaging fosters trust and meaningful relationships.

Why storytelling works in healthcare recruitment & how to use it

Unlock Health emphasizes storytelling's power in healthcare recruitment to connect emotionally, humanize roles, and attract top talent. Sharing authentic narratives showcases organizational culture and mission, resonating with candidates. By aligning stories with recruitment goals, healthcare organizations can build trust, inspire interest, and create meaningful connections with potential hires.

Talent recruitment & retention

How the right insight is the real path to healthcare growth

Brand & Insight

How to tactfully use emotion in behavioral health marketing

Unlock Health advises using emotion tactfully in behavioral health marketing to foster trust and connection. By emphasizing empathy, sharing authentic stories, and offering hope, marketers can resonate with audiences while maintaining sensitivity. This approach drives engagement and supports meaningful patient relationships.