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Resources

Latest developments in regulations, litigation & compliance strategies

Brand & Insight | Patient acquisition | Resident acquisition

3 ways healthcare marketers can embrace nostalgia

Unlock Health highlights three ways healthcare marketers can use nostalgia to connect with audiences: tapping into shared memories, evoking positive emotions, and blending past and present narratives. Nostalgia-driven campaigns foster trust, engagement, and meaningful connections in healthcare marketing.

The Move in evolving a brand

3 questions to ask yourself before rebranding your healthcare organization

A rebrand is time and resource-intensive undertaking, and it's expensive. Here are three questions to ask yourself before you start down the path to a full rebrand.

Brand & Insight

Why Gen X marks the spot for healthcare marketers

Gen X makes decisions for themselves, their kids, and their parents. Three tips can help healthcare marketers connect with these notoriously skeptical information hounds.

Patient acquisition

Hospital website: is it time for a redesign?

Revamping your hospital's website can enhance your SEO and streamline patient journeys. These five tips can help you tackle the project and maximize results.

Digital experience

Why and how successful CMOs are partnering with CFOs for growth

The CMO and CFO can be a power duo that drives organizational success. This article includes five tips for CMOs who want to build a better relationship with their CFO.

Marketing ROI & attribution