Resources
Unlock Health expands Strategic Communications practice
The Strategic Communications practice can help healthcare providers manage a wider range of critical business issues and communicate quickly and effectively during crisis situations.
Hospital website: is it time for a redesign?
Revamping your hospital's website can enhance your SEO and streamline patient journeys. These five tips can help you tackle the project and maximize results.
Why and how successful CMOs are partnering with CFOs for growth
The CMO and CFO can be a power duo that drives organizational success. This article includes five tips for CMOs who want to build a better relationship with their CFO.
How healthcare marketers can champion disability inclusion beyond the Paralympics
Unlock Health urges healthcare marketers to champion disability inclusion year-round, not just during events like the Paralympics. By creating accessible campaigns, amplifying diverse voices, and fostering inclusive messaging, marketers can...
The Move in healthcare performance marketing
In this episode of The Move, Larry Williams from Unlock Health welcomes Matt Russell, General Manager of Performance Marketing at Unlock Health, to discuss the intricacies of performance marketing in...
What healthcare marketers can learn about crisis communications from Whataburger
Unlock Health highlights lessons from Whataburger on crisis communications for healthcare marketers. Key takeaways include clear messaging, swift action, and maintaining transparency to build trust. Effective crisis management ensures patient...
Unlock Health makes three strategic hires across performance marketing, analytics, & growth
Unlock Health made three strategic hires to strengthen performance marketing, analytics, and growth initiatives. These additions enhance the agency's capabilities in delivering data-driven strategies, improving client outcomes, and driving business...
How marketing, finance & managed care can overcome medicare advantage’s poor contract yields & reduced payments
Unlock Health outlines how marketing, finance, and managed care teams can address Medicare Advantage's poor contract yields and reduced payments. Collaboration, data-driven insights, and strategic planning are key to optimizing...
Research shows consumers are ready for return of humorous ads
Research reveals consumers are open to humorous ads, even in healthcare. Unlock Health highlights that humor can build connections, enhance engagement, and make brands memorable. Using humor strategically fosters trust...