Resources - Unlock Health

Resources

What makes great healthcare marketing?

Unlock Health defines great healthcare marketing as patient-centered, data-driven, and results-focused. Effective strategies include personalized messaging, innovative campaigns, and measurable outcomes. By aligning marketing with patient needs and organizational goals, healthcare organizations can build trust, drive engagement, and achieve sustainable growth.

Brand & Insight

The Move in pushing creative boundaries in healthcare

Latest developments in regulations, litigation & compliance strategies

Brand & Insight | Patient acquisition | Resident acquisition

3 ways healthcare marketers can embrace nostalgia

Unlock Health highlights three ways healthcare marketers can use nostalgia to connect with audiences: tapping into shared memories, evoking positive emotions, and blending past and present narratives. Nostalgia-driven campaigns foster trust, engagement, and meaningful connections in healthcare marketing.

The Move in evolving a brand

3 questions to ask yourself before rebranding your healthcare organization

A rebrand is time and resource-intensive undertaking, and it's expensive. Here are three questions to ask yourself before you start down the path to a full rebrand.

Brand & Insight

Why Gen X marks the spot for healthcare marketers

Gen X makes decisions for themselves, their kids, and their parents. Three tips can help healthcare marketers connect with these notoriously skeptical information hounds.

Patient acquisition