Resources
Who cares about authenticity?
How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all need more of — authenticity.
Authentic Health Care Marketing: Treating People with Empathy, Curiosity, and Respect
This article by Jane Weber Brubaker was originally published by Strategic Healthcare Marketing on August 21, 2025.
Becker’s webinar: 9/24 at 1 p.m. CT
In this webinar from Becker's, Unlock's Ben Fuqua and Kevin Thilborger explore how to factor changing reimbursement levels into targeting and growth planning.
Unlock Health achieves HITRUST r2 Certification
HITRUST r2 Certification validates Unlock is committed to strong cybersecurity and protecting sensitive data.
The Secret to Healthcare Marketing Success in a Post-Truth World
Unlock CEO Brandon Edwards lays out a path for connecting mission-driven messaging and real-world resonance — authentic healthcare marketing.
Unlock Health cofounders release blueprint for reaching patients in the post-truth era
A new book titled Authentic Healthcare Marketing: Build Trust, Engage Patients, and Succeed in a Post-Truth Era by Unlock cofounders, Brandon Edwards and Shannon McIntyre Hooper, is now available for...
What’s on deck for Unlock in Q3 2025
Want to keep up with the happenings at Unlock Health? Read exciting news. Check out planned webinars. Find out where you'll see us at industry events.
Unlock Health: 2025 Telly Award Winner
Unlock Health and its clients take home 12 awards at this year's Telly Awards — including a gold for the Nebraska Medicine Voices of Cancer campaign.
Unlock Health announces strategic leadership appointments to drive next evolution of growth
Unlock Health announces key additions to its executive leadership team. These appointments create a single, unified leadership team and vision that will drive growth, guide strategy and innovation, and lead the agency into...
Nebraska Medicine and Unlock Health win at the SABRE Awards
Nebraska Medicine and Unlock Health took home the award for Employer Branding at the 2025 SABRE Awards from PRovoke Media.