Resources

How brand equity supports patient trust, choice, and long-term growth

Your marketing campaign isn’t starting from zero. See how the brand equity you’ve built over time supports patient trust, choice, and long-term growth.

Brand & Insight

What happens when the quality of your care isn’t the issue?

Unlock Health's strategic communications resource hub for healthcare reputation management, with practical guidance on building trust and navigating public scrutiny.

Strategic communications

Local action signals show patient demand before the website visit

Healthcare marketing measurement should capture more than website visits. See how calls, directions, map clicks, device use, and HRAs reveal patient demand.

Marketing ROI & attribution | Patient acquisition

The seven deadly sins of healthcare marketing: Lust

The next MarTech platform can be tempting. See how restraint helps healthcare marketers get more from the technology they already own before buying more.

Brand & Insight

El Camino Health

Patient acquisition

Service-line marketing needs a sharper strategy as acquisition costs diverge

Health systems need a service-line marketing strategy that accounts for rising costs, shifting patient intent, and different conversion patterns.

Marketing ROI & attribution | Patient acquisition

The seven deadly sins of healthcare marketing: Pride

Pride puts the organization at the center. See how humility can help healthcare marketers make expertise, outcomes, and achievements matter to patients.

Brand & Insight