Resources - Unlock Health

Resources

The future of search is here: what senior living marketers need to know to stay competitive

The search landscape is shifting fast. How prospective residents and families find, research, and choose your senior living community has changed. It’s time to adapt or fall behind.

Brand & Insight | Digital experience | Resident acquisition

Why going all-in on brand or performance marketing is a mistake

It's not brand building or performance marketing. It's both — the question is how much of each to invest in. The tipping point is the answer.

Brand & Insight | Marketing ROI & attribution

Winning Strategies for Stronger Brand Performance and Impact

A strong healthcare brand creates a unique identity and fosters an emotional connection with its audience. To be effective in a competitive market, healthcare providers must reach beyond clinical excellence to show that they understand and can meet the needs of the local population.

Brand & Insight

Unlock Health: 2025 Telly Award Winner

Unlock Health and its clients take home 12 awards at this year's Telly Awards — including a gold for the Nebraska Medicine Voices of Cancer campaign.

Premier academic medical center

A premier academic medical center engaged Unlock to help them translate their positive brand recognition into growth in their orthopedic service line. While joint replacement can be perceived as a “commodity” service by consumers, quality should always factor in to healthcare decisions.

Patient acquisition

Multi-specialty medical group

A multi-specialty medical group wasn’t getting the ROI it needed from their media strategy. Cost per acquisition (CPA) was flat, but so was new patient growth. They asked Unlock to see how much growth we could achieve in two key service lines.

Patient acquisition

Large health system seeking territory expansion

A large health system sought expansion beyond its legacy locations into new, competitive markets in a metropolitan area dominated by other established health systems. The challenge was to grow primary care services, drive volumes to secondary service lines, and win market share in these new territories.

Patient acquisition