Resources

The state of medical marketing’s chief creative officers

Five chief creative officers from leading medical marketing agencies — including Unlock's Jim Larmon — weigh in on how the job has changed and where it’s going. This piece was originally published in MM+M (Medical Marketing and Media).

Brand & Insight

The butterfly effect of men’s mental health

Buzzer beaters, busted brackets, and bad bets. It's been a rough March Madness for athletes on and off the court. The Link explores the NCAA’s recent studies on aggression towards players and current marketing efforts to get men the mental health help they need.

Brand & Insight

Want to "fix" healthcare? Start with health literacy

Improving health literacy is a mission that's tailor-made for healthcare marketers. This post looks at three specific ways to do it.

Brand & Insight | Patient acquisition

Stroke awareness marketing that makes a real difference

Healthcare marketers can make a difference when it comes to stroke awareness. Effective campaigns can promote prevention and recognition of early symptoms.

Brand & Insight

Bodyguards and cheerleaders: the role of strategic communications

The lifecycle of a healthcare organization is full of moments that can positively or negatively affect its reputation. The strategic communications team helps organizations deliver compelling messaging that resonates with target audiences.

Strategic communications

Strategies for a standout colorectal cancer awareness month

Boost colorectal cancer awareness with empathetic, engagement-driven strategies. Learn how to create memorable campaigns that encourage proactive screening.

Patient acquisition

Unlock Health expands Strategic Communications practice

The Strategic Communications practice can help healthcare providers manage a wider range of critical business issues and communicate quickly and effectively during crisis situations.

Strategic communications