Resources
Who cares about authenticity?
How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all need more of — authenticity.
Unlock Health wins Modern Healthcare Best in Business award
Unlock Health received Modern Healthcare's Best in Business award, recognizing its excellence in healthcare marketing and innovation. This honor highlights the agency’s commitment to delivering impactful, data-driven solutions that drive...
The Move in healthcare marketing to GenX
In this episode, we are joined by Alan Shoebridge, Associate Vice President and Chief Communication Officer at Providence. Alan shares his expertise on healthcare marketing, discussing how to effectively target...
Three words you can leave behind: I don’t know
Unlock Health encourages healthcare organizations to replace "I don't know" with proactive communication and data-driven solutions. By leveraging insights and addressing patient needs confidently, organizations can build trust, enhance experiences,...
How SEO, SEM, & HRAs drive engagement & conversion
PERFORMANCE MARKETING: 1 + 1 = 3
The Move in boosting healthcare talent engagement & retention
In this episode, Larry Williams dives deep into the crucial intersection of people, culture, and marketing with Nebraska Medicine’s Katie Beach, VP of People Operations, and Franklin Lococo, VP of...
As medical advice trends on TikTok, healthcare brands must adapt
Unlock Health highlights the rise of medical advice on TikTok and urges healthcare brands to adapt. By creating engaging, accurate, and relatable content, brands can counter misinformation, connect with younger...
Information + Intelligence + Insight = Impact
Unlock Health emphasizes transforming information into intelligence, insight, and impact in healthcare marketing. By leveraging data analytics, organizations can uncover actionable insights to guide strategies, improve patient engagement, and drive...
The when and how of performance marketing
Unlock Health explains performance marketing's role in driving measurable results by targeting the right audience at the right time. Key strategies include leveraging data, optimizing campaigns, and aligning efforts with...
The Move in marketing through a healthcare crisis
In this episode of 'The Move', we welcome Amy Comeau, former Vice President of Marketing at Emory Healthcare and author of 'Every Storm Runs Out of Rain'. Amy discusses her...