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Resources

Smart healthcare growth starts with smarter data

Healthcare organizations face rising costs and shrinking margins. Unlock Market Lens™ gives clarity to align strategy, finance, and marketing with confidence.

Brand & Insight | Digital experience | Marketing ROI & attribution | Patient acquisition | Resident acquisition

The burden and responsibility of leaders: seven attributes that define authentic brand leadership

When it’s easy to lead, everyone shows up. When it’s hard? That’s when brand leadership is revealed. Luke Bemis explores the difference between performative marketing and authentic leadership — and what healthcare systems must do now that the stakes are rising.

Brand & Insight

Virtua Health

Virtua Health and Lourdes Health System united to form a new brand, combining Virtua's primary and maternity care leadership with Lourdes' expertise in high-acuity services like cardiac surgery...

Brand & Insight

Baby Boomer marketing in senior living

Baby Boomers are already driving a surge in senior living demand. Their expectations are reshaping how communities must show up in their marketing, right now and in the years ahead. In this essay, Larry Williams, host of The Move In Senior Living podcast, breaks down the key trends, digital behaviors, and authentic strategies that connect with this powerful generation.

Brand & Insight | Digital experience | Resident acquisition

The Pivot: The (im)perfect storm hospitals face in 2026 and 2027

In the next 18-24 months, headwinds facing healthcare providers will become a full-blown hurricane. Unlock CEO, Brandon Edwards, explores factors that must be addressed as providers prepare to weather the coming storm. One thing is certain — there is no time to waste.

Brand & Insight

Authentic Health Care Marketing: Treating People with Empathy, Curiosity, and Respect

In health care, we lead with facts. But if someone rejects the facts, what is the right response? Authenticity. (By Jane Weber Brubaker, originally published by Strategic Healthcare Marketing 8/21/2025)

Brand & Insight

Becker’s webinar: 9/24 at 1 p.m. CT

In this webinar from Becker's, Unlock's Ben Fuqua and Kevin Thilborger will explore how to factor changing reimbursement levels into targeting and growth planning.

Marketing ROI & attribution
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