Resources - Unlock Health

Resources

Bodyguards and cheerleaders: the role of strategic communications

The lifecycle of a healthcare organization is full of moments that can positively or negatively affect its reputation. The strategic communications team helps organizations deliver compelling messaging that resonates with target audiences.

Strategic communications

Strategies for a standout colorectal cancer awareness month

Boost colorectal cancer awareness with empathetic, engagement-driven strategies. Learn how to create memorable campaigns that encourage proactive screening.

Patient acquisition

Unlock Health expands Strategic Communications practice

The Strategic Communications practice can help healthcare providers manage a wider range of critical business issues and communicate quickly and effectively during crisis situations.

Strategic communications

Super Bowl LIX was a touchdown for women

Super Bowl LIX was a touchdown for women. This year's ads didn’t just defy norms and check boxes — they raised the bar for how brands can genuinely connect with and empower diverse audiences through authentic representation.

Brand & Insight

MarTech spend is rising, and so is confusion about using it

Spending on marketing technology (MarTech) is increasing. But marketers aren’t clear about how to maximize the tools they’re purchasing. Allyzon Zahorcak talks about how to get the most out of your MarTech investment.

Marketing ROI & attribution | Patient acquisition

Optimize your brand strategy: do more with what you have

When it's time to trim budgets almost half the time marketing feels the pinch before other areas. Don't despair! When it comes to success, a differentiated strategy is more important than an expansive budget.

Brand & Insight

Is healthcare advertising allowed to be entertaining?

Inspired by the sea of entertaining Super Bowl ads, Jim Larmon asks, "Is healthcare marketing is even allowed to be entertaining." It’s not just allowed, it’s essential.

Brand & Insight