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Who cares about authenticity?

How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all need more of — authenticity.

The state of medical marketing’s chief creative officers

Five chief creative officers from leading medical marketing agencies — including Unlock's Jim Larmon — weigh in on how the job has changed and where it’s going. This piece was...

Brand & Insight

The butterfly effect of men’s mental health

Buzzer beaters, busted brackets, and bad bets. It's been a rough March Madness for athletes on and off the court. The Link explores the NCAA’s recent studies on aggression towards...

Brand & Insight

Want to “fix” healthcare? Start with health literacy

Improving health literacy is a mission that's tailor-made for healthcare marketers. This post looks at three specific ways to do it.

Brand & Insight | Patient acquisition

Stroke awareness marketing that makes a real difference

Healthcare marketers can make a difference when it comes to stroke awareness. Effective campaigns can promote prevention and recognition of early symptoms.

Brand & Insight

Super Bowl LIX was a touchdown for women

Super Bowl LIX was a touchdown for women. This year's ads didn’t just defy norms and check boxes — they raised the bar for how brands can genuinely connect with...

Brand & Insight

Optimize your brand strategy: do more with what you have

When it's time to trim budgets almost half the time marketing feels the pinch before other areas. But when it comes to success, a differentiated strategy is more important than...

Brand & Insight

Is healthcare advertising allowed to be entertaining?

Inspired by the sea of entertaining Super Bowl ads, Jim Larmon asks, "Is healthcare marketing is even allowed to be entertaining?" It’s not just allowed, it’s essential.

Brand & Insight

Service with a smile … and a side of stress

In a new ad, Toast seems to ask, "Where’s empathy gone?" We have a follow up question of our own. How can we return empathy to healthcare?

Brand & Insight

2025: The year healthcare marketers lead a health movement

Healthcare marketers are naturally focused on KPIs. While we're counting engagement rates and click-throughs, are they translating into better health for the consumer? Dan Lavelle challenges healthcare marketers to reconnect...

Brand & Insight | Patient acquisition
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