Resources
Who cares about authenticity?
How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all need more of — authenticity.
Microsites: nimble, targeted, effective
Microsites are agile, targeted tools for healthcare marketing, enabling focused messaging, tailored user experiences, and efficient audience engagement. They support specific goals like promoting service lines or campaigns while offering...
A health risk assessment saved my father’s life
A health risk assessment saved the author’s father by identifying early warning signs of heart disease. This personal story highlights the importance of proactive health assessments in preventing serious conditions...
Three words you can leave behind: I don’t know
Unlock Health encourages healthcare organizations to replace "I don't know" with proactive communication and data-driven solutions. By leveraging insights and addressing patient needs confidently, organizations can build trust, enhance experiences,...
Information + Intelligence + Insight = Impact
Unlock Health emphasizes transforming information into intelligence, insight, and impact in healthcare marketing. By leveraging data analytics, organizations can uncover actionable insights to guide strategies, improve patient engagement, and drive...
The when and how of performance marketing
Unlock Health explains performance marketing's role in driving measurable results by targeting the right audience at the right time. Key strategies include leveraging data, optimizing campaigns, and aligning efforts with...
No longer the outcast of the c-suite
Unlock Health highlights the evolving role of marketing leaders in the C-suite, now seen as strategic drivers of growth and innovation. By leveraging data, aligning with business goals, and proving...
Don’t settle for a good marketing partner — insist on a great one
Unlock Health urges businesses to seek great marketing partners who deliver measurable impact, not just good ones. A great partner aligns with your goals, uses data-driven strategies, and prioritizes innovation...
3 ways your health system can benefit from AI marketing
Unlock Health highlights three ways AI marketing benefits health systems: personalized patient engagement, data-driven decision-making, and improved operational efficiency. AI tools optimize campaigns, enhance targeting, and deliver better patient experiences....
If it’s not interesting, it’s invisible — and that’s risky
Unlock Health stresses that uninteresting content risks invisibility and audience disengagement. To stand out, healthcare marketers must create compelling, relevant, and impactful messages. Engaging content captures attention, builds trust, and...