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Who cares about authenticity?

How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all need more of — authenticity.

The Move in building a professional network

In this episode, Larry Williams speaks with Joy Sutton, VP of Brand and Communications at American Addiction Centers. Joy shares her insightful perspective on networking, emphasizing the importance of forming...

The power of content: build trust, drive care decisions, win loyalty

Unlock Health highlights how impactful content builds trust, influences care decisions, and drives patient loyalty in healthcare. By addressing patient needs with relevant, empathetic, and informative content, organizations enhance credibility...

Brand & Insight | Patient acquisition | Resident acquisition

Microsites: nimble, targeted, effective

Microsites are agile, targeted tools for healthcare marketing, enabling focused messaging, tailored user experiences, and efficient audience engagement. They support specific goals like promoting service lines or campaigns while offering...

Digital experience | Marketing ROI & attribution | Patient acquisition

Let’s clear the air about lung cancer

Unlock Health calls for breaking misconceptions about lung cancer through education and awareness. By addressing stigma, sharing accurate information, and promoting early detection, healthcare brands can empower patients and improve...

The Move in marrying marketing execution with operational intelligence

In this episode of 'The Move,' host Larry Williams interviews Kristen Cover, the Associate Vice President of Business Development and Marketing at Dell Children's Health Plan.

A health risk assessment saved my father’s life

A health risk assessment saved the author’s father by identifying early warning signs of heart disease. This personal story highlights the importance of proactive health assessments in preventing serious conditions...

Digital experience | Patient acquisition

Unlock Health wins Modern Healthcare Best in Business award

Unlock Health received Modern Healthcare's Best in Business award, recognizing its excellence in healthcare marketing and innovation. This honor highlights the agency’s commitment to delivering impactful, data-driven solutions that drive...

Brand & Insight | Digital experience | Marketing ROI & attribution | Patient acquisition | Resident acquisition | Strategic communications | Talent recruitment & retention

The Move in healthcare marketing to GenX

In this episode, we are joined by Alan Shoebridge, Associate Vice President and Chief Communication Officer at Providence. Alan shares his expertise on healthcare marketing, discussing how to effectively target...

Three words you can leave behind: I don’t know

Unlock Health encourages healthcare organizations to replace "I don't know" with proactive communication and data-driven solutions. By leveraging insights and addressing patient needs confidently, organizations can build trust, enhance experiences,...

Brand & Insight | Digital experience | Marketing ROI & attribution | Patient acquisition | Resident acquisition
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