Resources
Who cares about authenticity?
How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all need more of — authenticity.
The Move in building a professional network
In this episode, Larry Williams speaks with Joy Sutton, VP of Brand and Communications at American Addiction Centers. Joy shares her insightful perspective on networking, emphasizing the importance of forming...
The power of content: build trust, drive care decisions, win loyalty
Unlock Health highlights how impactful content builds trust, influences care decisions, and drives patient loyalty in healthcare. By addressing patient needs with relevant, empathetic, and informative content, organizations enhance credibility...
Microsites: nimble, targeted, effective
Microsites are agile, targeted tools for healthcare marketing, enabling focused messaging, tailored user experiences, and efficient audience engagement. They support specific goals like promoting service lines or campaigns while offering...
Let’s clear the air about lung cancer
Unlock Health calls for breaking misconceptions about lung cancer through education and awareness. By addressing stigma, sharing accurate information, and promoting early detection, healthcare brands can empower patients and improve...
The Move in marrying marketing execution with operational intelligence
In this episode of 'The Move,' host Larry Williams interviews Kristen Cover, the Associate Vice President of Business Development and Marketing at Dell Children's Health Plan.
A health risk assessment saved my father’s life
A health risk assessment saved the author’s father by identifying early warning signs of heart disease. This personal story highlights the importance of proactive health assessments in preventing serious conditions...
Unlock Health wins Modern Healthcare Best in Business award
Unlock Health received Modern Healthcare's Best in Business award, recognizing its excellence in healthcare marketing and innovation. This honor highlights the agency’s commitment to delivering impactful, data-driven solutions that drive...
The Move in healthcare marketing to GenX
In this episode, we are joined by Alan Shoebridge, Associate Vice President and Chief Communication Officer at Providence. Alan shares his expertise on healthcare marketing, discussing how to effectively target...
Three words you can leave behind: I don’t know
Unlock Health encourages healthcare organizations to replace "I don't know" with proactive communication and data-driven solutions. By leveraging insights and addressing patient needs confidently, organizations can build trust, enhance experiences,...