Resources - Unlock Health

Resources

Unpopular opinions with Christian Barnett: Brand awareness

The first episode of Christian Barnett's unpopular opinion series challenges marketers to think about the specific kind of brand awareness they want to capture.

Brand & Insight

What's on deck for Unlock in Q4 2025

Stay up to date with webinars and events in Q4 2025.

SEM isn't dead: how healthcare marketers should adapt search strategy in the AI era

Rumors of traditional SEM’s death are greatly exaggerated, but that doesn’t mean you can put off thinking about AI when it comes to a holistic search strategy in healthcare marketing.

Digital experience | Patient acquisition | Resident acquisition

Smart healthcare growth starts with smarter data

Healthcare organizations face rising costs and shrinking margins. Unlock Market Lens™ gives clarity to align strategy, finance, and marketing with confidence.

Brand & Insight | Digital experience | Marketing ROI & attribution | Patient acquisition | Resident acquisition

The burden and responsibility of leaders: seven attributes that define authentic brand leadership

When it’s easy to lead, everyone shows up. When it’s hard? That’s when brand leadership is revealed. Luke Bemis explores the difference between performative marketing and authentic leadership — and what healthcare systems must do now that the stakes are rising.

Brand & Insight

Virtua Health

Virtua Health and Lourdes Health System united to form a new brand, combining Virtua's primary and maternity care leadership with Lourdes' expertise in high-acuity services like cardiac surgery...

Brand & Insight

Baby Boomer marketing in senior living

Baby Boomers are already driving a surge in senior living demand. Their expectations are reshaping how communities must show up in their marketing, right now and in the years ahead. In this essay, Larry Williams, host of The Move In Senior Living podcast, breaks down the key trends, digital behaviors, and authentic strategies that connect with this powerful generation.

Brand & Insight | Digital experience | Resident acquisition