Resources

El Camino Health

Patient acquisition

Service-line marketing needs a sharper strategy as acquisition costs diverge

Health systems need a service-line marketing strategy that accounts for rising costs, shifting patient intent, and different conversion patterns.

Marketing ROI & attribution | Patient acquisition

The seven deadly sins of healthcare marketing: Pride

Pride puts the organization at the center. See how humility can help healthcare marketers make expertise, outcomes, and achievements matter to patients.

Brand & Insight

The seven deadly sins of healthcare marketing

Even well-intentioned marketers fall into patterns that sabotage their own impact. Read along as we present the seven deadly sins of healthcare marketing.

Brand & Insight

When clicks decline but conversions improve, healthcare marketing needs new math

Click volume is becoming a weaker healthcare marketing metric as AI changes search behavior. See why qualified patient actions matter more than clicks alone.

Digital experience | Marketing ROI & attribution

How to build the right channel mix in your healthcare media strategy

Build a healthcare media strategy that gives each channel a clear job, balances awareness and acquisition, and helps turn media spend into growth.

Patient acquisition

AI-assisted health research is changing how patients evaluate care

Patients are using AI tools before they choose where to seek care. Learn what AI-assisted health research means for health systems, trust, and patient acquisition strategy.

Marketing ROI & attribution | Patient acquisition