Large-market hospital system
Unlock HRAs boost cardiac service line revenue
Connecting with high-risk cardiology patients
A large-market health system wanted to connect with more patients at high risk of developing cardiovascular disease and encourage them to see a cardiologist.
- HRA
Unlock HRAs drive cardiology engagement and revenue
The hospital system paired social, SEM, and offline promotions with Unlock’s Heart HRA to drive patient engagement and service line revenue growth. Unlock HRAs generated 1.75 times more encounters than other tactics, effectively acquiring patients. High-risk patients completing the Heart HRA often scheduled and received cardiology care promptly, enhancing outcomes and revenue.
Our results
- 6,412
- unique HRA completions
- 2,430
- patient encounters
- $14.4m
- total revenue
- 14%
- Heart HRA encounter conversion rate (compared to 8% for traditional media)
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