UChicago Medicine
Building awareness for Comer Children’s Hospital
Comer Children’s breakthrough campaign
UChicago Medicine has a renowned children’s hospital, yet awareness of the Comer Children’s brand was low. Both adult and pediatric brands shared a relentless commitment to delivering the best care possible, driven by a passion to do anything for their patients.
Parents share that same relentless mindset when it comes to their children – there’s nothing they wouldn’t do to ensure their well-being. The campaign tapped into this shared drive, highlighting Comer Children’s dedication to exceptional pediatric care.
This breakthrough campaign brought the concept of relentlessness to life for children’s health. It reinforced the message that Comer Care equals UChicago Medicine for kids, emphasizing trust and expertise for families seeking world-class care.
Comer Care = UChicago Medicine for Kids.
Within the first quarter of launching the Comer Care campaign, pediatric preference for Comer rose from 6.7 to 10.3 percent, beating their major Chicago competitor who is a nationally ranked children’s hospital.
- Creative
- Digital media
- Strategy
- Traditional media
- Video
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