Becker’s webinar: 9/24 at 1 p.m. CT
Summary: In this webinar from Becker's, Unlock's Ben Fuqua and Kevin Thilborger explore how to factor changing reimbursement levels into targeting and growth planning.
Revenue pressure is rising: How systems can grow market share & measure impact
Set your clocks for Wednesday, September 24, 2025 | 1:00 PM – 2:00 PM CT
New CMS reimbursement policies and Medicaid redeterminations are straining hospital revenue — especially in markets with high exchange plan enrollment. Health systems can’t afford to rely on legacy growth strategies.In this session, marketing, strategy and finance leaders will explore how to factor reimbursement differences into targeting and growth planning — to surface new patient opportunities, improve campaign returns and protect margins.
What you’ll learn
- How to use payer mix and competitor data to estimate revenue upside from market share gains
- Ways to estimate campaign performance and financial impact by service line, region and audience
- How finance, marketing and strategy teams can align around shared growth metrics
Speakers
Ben Fuqua, SVP and Group Lead of Analytics & Kevin Thilborger, Chief Revenue Strategy Officer
