The practice expands Unlock Health’s scope beyond existing payor-provider communications clients to include a wider range of issues that affect healthcare provider reputations.  

NASHVILLE, Tenn., March 4, 2025 – Unlock Health has expanded its capabilities to include a broader Strategic Communications practice. Backed by a full suite of in-house capabilities, the Strategic Communications practice is designed to help healthcare providers manage a wider range of critical business issues and communicate in a timely fashion during crisis situations in the highly regulated and fast-moving healthcare industry.

Unlock Health’s core capabilities allow the Strategic Communcations team to use research and insights, deep analytics, public relations, and digital engagement to help our healthcare clients communicate their most timely, critical and pressing business issues. Some of the top issues clients come to Unlock Health for include:

• Mergers and acquisitions
• Leadership changes
• Union issues
• Financial issues
• Board challenges
• Litigation support
• Managed care negotiations and terminations
• And more

“The healthcare industry is always facing a lot of uncertainty and turbulence, and right now the level of pressure is at an all-time high,” said Brandon Edwards, CEO of Unlock Health. “Healthcare leaders need to be able to communicate with confidence.  Whether our clients are facing a crisis, managing change, or working to amplify their voice, our Strategic Communications practice will quickly and efficiently map the right strategy and tactics to reach all internal and external audiences.”

Leading the practice is Shannon Moylan, a veteran healthcare communications strategist with more than 20 years of experience providing executive counsel, planning, and issues preparedness/crisis management. She joins Unlock Health after holding leadership roles at FleishmanHillard, Edelman, and GCI Health, serving a variety of hospitals and other healthcare providers. She also has wide-reaching healthcare industry experience in the medical device, technology and pharmaceutical space.

“Our team thrives on guiding our clients through high-stakes moments with creativity fueled by data, insights and deep expertise in the business of healthcare,” said Moylan. “The launch of the Strategic Communications practice at Unlock Health allows us to help more healthcare providers confidently achieve communications and business goals.”