What happens when the quality of your care isn’t the issue?
Unlock Health’s strategic communications resource hub for healthcare reputation management, with practical guidance on building trust and navigating public scrutiny.
Local action signals show patient demand before the website visit
Healthcare marketing measurement should capture more than website visits. See how calls, directions, map clicks, device use, and HRAs reveal patient demand.
The seven deadly sins of healthcare marketing: Lust
The next MarTech platform can be tempting. See how restraint helps healthcare marketers get more from the technology they already own before buying more.
El Camino Health
Identifying individuals at elevated risk for lung cancer El Camino Health partnered with Unlock Health and Care Sherpa to create a connected lung cancer screening program that moved patients from digital engagement to supported next steps in care. The model combined targeted paid media, an online Lung Cancer Health Risk Assessment, and proactive navigation to […]
Service-line marketing needs a sharper strategy as acquisition costs diverge
Health systems need a service-line marketing strategy that accounts for rising costs, shifting patient intent, and different conversion patterns.
The seven deadly sins of healthcare marketing: Pride
Embrace the virtue of humility: Put the people you serve ahead of yourself Confession Healthcare organizations have a lot to be proud of. They employ extraordinary physicians. They invest in research that changes lives and in technology that allows clinicians to do things that would have seemed impossible a generation ago. They earn rankings and […]
The seven deadly sins of healthcare marketing
The seven deadly sins of healthcare marketing (and how to repent before your audience leaves you behind) Even the most well-intentioned healthcare marketers fall into patterns that quietly sabotage their own impact. With humor, honesty, and passion for marketing as a discipline, we explore some of the most insidious traps marketing leaders fall into — […]
When clicks decline but conversions improve, healthcare marketing needs new math
Click volume is becoming a weaker healthcare marketing metric as AI changes search behavior. See why qualified patient actions matter more than clicks alone.
How to build the right channel mix in your healthcare media strategy
Every channel needs a job: search, social, connected TV, streaming video, email, radio, outdoor, display. Maybe all of them belong in your media plan. Maybe only a few do. When you set out to create a healthcare media strategy that can stand on its own, that starts by deciding what you need the media to […]
AI-assisted health research is changing how patients evaluate care
Patients are using AI tools before they choose where to seek care. Learn what AI-assisted health research means for health systems, trust, and patient acquisition strategy.